Spectrum Painting Contractors: A Fresh Coat of Innovation

Spectrum Painting Contractors is one of Durban’s leading painting contracting companies. For this project, I was tasked with a complete corporate identity revamp. Following in-depth research into the business and its competitors, I proposed a comprehensive rebranding strategy, starting with a streamlined name change from "Spectrum Professional Painting Contractors" to "Spectrum Painting Contractors."

I then developed a new brand identity that captures the essence of the word "spectrum" through a vibrant yet sophisticated colour palette. The modern, abstract logo sets the company apart from its competitors while maintaining a professional and contemporary look.

This branding overhaul extended across multiple touchpoints, including:

• Stationery: Business cards, letterheads, and an HTML email signature.

• Signage: Vehicle branding, project signage, and premises signage.

• Apparel: Custom-designed uniforms.

• Print Media: A striking company profile brochure and a beautifully designed desk calendar for 2025.

• Digital Presence: A fully CMS-powered Webflow website with ongoing SEO services, local search optimisation, and regular content updates.

• Social Media: Branded assets for consistent digital communication.

The project seamlessly integrated all these elements, ensuring brand cohesion and delivering exceptional results across both physical and digital platforms.

Currently, I provide ongoing SEO services to optimise their local search presence and website performance. This includes regular content updates, maintenance, and enhancements to ensure Spectrum Painting Contractors remains a standout in their industry.