Project

Spectrum Painting Contractors: A Fresh Coat of Innovation

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Spectrum Painting Contractors is one of Durban’s leading painting contracting companies. For this project, I was tasked with a complete corporate identity revamp. Following in-depth research into the business and its competitors, I proposed a comprehensive rebranding strategy, starting with a streamlined name change from "Spectrum Professional Painting Contractors" to "Spectrum Painting Contractors."


I then developed a new brand identity that captures the essence of the word "spectrum" through a vibrant yet sophisticated colour palette. The modern, abstract logo sets the company apart from its competitors while maintaining a professional and contemporary look.

This branding overhaul extended across multiple touchpoints, including:

  • Stationery: Business cards, letterheads, and an HTML email signature.

  • Signage: Vehicle branding, project signage, and premises signage.

  • Apparel: Custom-designed uniforms.

  • Print Media: A striking company profile brochure and a beautifully designed desk calendar for 2025.

  • Digital Presence: A fully CMS-powered Webflow website with ongoing SEO services, local search optimisation, and regular content updates.

  • Social Media: Branded assets for consistent digital communication.

The project seamlessly integrated all these elements, ensuring brand cohesion and delivering exceptional results across both physical and digital platforms.

Currently, I provide ongoing SEO services to optimise their local search presence and website performance. This includes regular content updates, maintenance, and enhancements to ensure Spectrum Painting Contractors remains a standout in their industry.

Ready to Elevate Your Brand?

Let’s chat about how we can work together to build a brand and website that reflects your vision and helps your business grow. Book a discovery call today, and let’s bring your ideas to life.

© 2025 Millhouse Design Pty Ltd. t/a Michael Viljoen. All rights reserved.

© 2025 Millhouse Design Pty Ltd. t/a Michael Viljoen. All rights reserved.

© 2025 Millhouse Design Pty Ltd. t/a Michael Viljoen. All rights reserved.