Project
Spectrum Painting Contractors: A Fresh Coat of Innovation
Spectrum Painting Contractors is one of Durban’s leading painting contracting companies. For this project, I was tasked with a complete corporate identity revamp. Following in-depth research into the business and its competitors, I proposed a comprehensive rebranding strategy, starting with a streamlined name change from "Spectrum Professional Painting Contractors" to "Spectrum Painting Contractors."
I then developed a new brand identity that captures the essence of the word "spectrum" through a vibrant yet sophisticated colour palette. The modern, abstract logo sets the company apart from its competitors while maintaining a professional and contemporary look.
This branding overhaul extended across multiple touchpoints, including:
Stationery: Business cards, letterheads, and an HTML email signature.
Signage: Vehicle branding, project signage, and premises signage.
Apparel: Custom-designed uniforms.
Print Media: A striking company profile brochure and a beautifully designed desk calendar for 2025.
Digital Presence: A fully CMS-powered Webflow website with ongoing SEO services, local search optimisation, and regular content updates.
Social Media: Branded assets for consistent digital communication.
The project seamlessly integrated all these elements, ensuring brand cohesion and delivering exceptional results across both physical and digital platforms.
Currently, I provide ongoing SEO services to optimise their local search presence and website performance. This includes regular content updates, maintenance, and enhancements to ensure Spectrum Painting Contractors remains a standout in their industry.
Other projects
Ready to Elevate Your Brand?
Let’s chat about how we can work together to build a brand and website that reflects your vision and helps your business grow. Book a discovery call today, and let’s bring your ideas to life.