Accensis Chartered Accountants: Evolving the Brand for a New Generation

I recently had the opportunity to refresh the full brand kit for Accensis Chartered Accountants, a firm I’ve been proud to collaborate with since its inception. Over the years, I’ve contributed to periodic updates as the brand evolved, culminating in this recent comprehensive refresh.

The update spanned all brand touchpoints, including signage, document templates, a full website upgrade, and an office décor transformation. The office redesign introduced vibrant, modern wallpaper paired with new furniture, creating inviting casual meeting spaces and Google-style cocooned privacy pods for focused work and collaboration.

The website now features authentic photography of the team and office environment, showcasing a human touch that aligns with the firm's ethos. The updated wordmark, rendered in lowercase, reflects a shift towards a more approachable and human-centred identity.

A key part of this project was aligning the brand with Accensis’ strategy to create an ideal working environment for Gen Z trainee accountants. This focus on attracting top talent and catering to their values ensures that the brand resonates not only with clients but also with the next generation of professionals.