Strategic brand design for discerning professionals, NGOs, and boutique hospitality in Cape Town and around the world.

I craft tailored design solutions for independent practices and specialised organisations, ensuring their brands reflect their values and integrity. By limiting annual commissions, I dedicate focused, thoughtful execution to every client.

strategic design solutions that bring your vision to life

/featured projects

Systems-driven brand evolution for construction specialist

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Fresh annual report concept for established Durban NPO

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Strategic design partnership for established durban NPO

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Renewed Online Presence for established durban NPO

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A gentle local presence for a global wellness organisation

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/services

BRAND communication

A strategic visual system tailored to your practice. Built on research and designed for consistency, it ensures your brand communicates with clarity and integrity across every touchpoint.

Web Design and Development

Crafted digital environments that align with your brand’s precision. I merge high-level design with Webflow development to create websites that are both visually compelling and functionally robust.

DESIGN PARTNERSHIPS

Ongoing art direction and design support for firms that prioritise long-term strategic integrity. A fixed monthly partnership ensures your brand remains impactful as your practice evolves.

/process

1

Research

We start by identifying your goals and reviewing existing assets to ensure the work is strategic, not just style.

• Discovery & Briefing

• Proposal & Onboarding

• Analysis & Audit

2

Design

With a clear strategy in mind, I create the brand elements and website. This creates a consistent foundation for your growth.

• Conceptual Design

• Asset Creation

• Website Development

3

Launch

Your files are delivered and the website is launched, ensuring everything is ready for use and accessible to your team.

• Review & Testing

• Approval & Final Invoice

• Publishing & Handover

/pricing
launch

Secures your essential brand core. It is targeted to deliver a responsive logo system with essential assets and clear guidelines on a budget.

• Minimum Investment: R28k

• For startups needing a strong identity

grow

Includes a complete brand identity with detailed brand guidelines, and a fully custom Webflow business marketing website.

• From R65k

• For established businesses looking to scale

expand

Delivers a comprehensive suite of complex brand assets, full guidelines, and a large-scale Webflow solution with advanced features.

• From R80k

• For complex businesses expanding their footprint

request a proposal

Client Outcomes

"Contracting and working with Michael Viljoen is a highly professional and gratifying experience.  His technical and creative knowledge is exceptional.  Michael is highly responsive and provides products and a level of service that I am proud to be associated with."
Dr Augusta Dorning
Managing Partner, Extraordinary Hospitals of Africa
"Working with Michael Viljoen is always a pleasure. His strategic design skills have brought Community Chest's brand to life with eye-catching, relevant visual communication that empowers and supports our community."
Tenley Voogt
Brand Consultant and Owner of Ten & Co.
"Since Michael Viljoen got involved, we’ve seen incredible improvements. He created a beautiful website, handles our weekly posts, and is always just a call away. Our followers have doubled, and the increased foot traffic speaks for itself—worth every cent."
Jennifer Eales
Founder of Jennifer Eales Skin + Body Clinic
"Michael has consistently delivered fresh, contemporary design work for nearly five years. His creative approach brings new energy to our campaigns, and his turnaround time is always impressively quick. He provides excellent service and impactful designs that truly stand out—it is always a pleasure to work with him."
Fadeela Deedat
Public Relations, Community Chest
“Michael has the ability to take an idea in my head and turn it into a professional, cohesive brand. He listens and accommodates exactly what the business needs. The work he’s done across my restaurants has been spot on. If you want someone who actually hears you and delivers quality, Michael is your guy."
Biaggo Pelliccia
Restauranteur, Café Amici and Sunsets & Mermaids.

FAQ

Have a specific question about your project or ready to kickstart your project? Let's chat.

What is your primary focus?

I specialise in strategic brand systems - designing identities, websites, and touchpoints that reflect your practice’s integrity and goals. My focus is on creating solutions that are both visually compelling and functionally precise.

How does the project process work?

I work directly with you, starting with in-depth research to align your brand with your professional standards. The process is collaborative, iterative, and rooted in craftsmanship - ensuring every decision is true to your vision.

What does a Brand Communication project include?

A Brand Communication project is tailored to your specific needs. It can include any combination of elements - corporate identity (CI), websites, signage, brochures, packaging, or other brand touchpoints. The scope is defined by your objectives and the requirements of your practice, ensuring a cohesive and strategic solution.

What is the typical project timeline?

A comprehensive brand system typically ranges from 8 to 16 weeks. I prioritise a thorough strategy phase to ensure accuracy and structural integrity. Because I only accept a limited number of commissions per year, I am able to maintain a direct and thoughtful execution for every client.

Do you offer ongoing support?

Yes. I provide Strategic Design Partnerships for firms that require continuous art direction and campaign management. This provides the expertise of a senior specialist on a fixed monthly basis, ensuring the brand communication remains impactful as your practice expands.