Melrose Surgical Centre: Specialist Care with a Human Touch

Melrose Surgical Centre is a state-of-the-art day hospital located in Johannesburg, designed to provide exceptional care in a modern, welcoming environment. Collaborating with Dr. Augusta Dorning, Managing Partner of Extraordinary Hospital Group, and Tenley Cummings, Brand Strategist, I had the privilege of shaping the brand identity for this exciting new healthcare venture.

For this project, I developed a comprehensive brand design strategy that encompassed:

• Brand Identity: A clean, modern aesthetic infused with warmth and humanism to reflect the hospital’s ethos and its thoughtfully designed interiors.

• Full Brand Guidelines: Detailed resources to ensure consistency across all touchpoints.

• Webflow CMS Website: A sleek, user-friendly website that communicates the hospital's cutting-edge capabilities while maintaining a human touch.

• Signage and Stationery: Thoughtfully designed materials to extend the brand into every interaction.

In addition to designing the brand, I worked closely with the team to provide clear guidelines for printers, sign writers, and other suppliers, ensuring precise colour fidelity and strict adherence to the brand guidelines.

The result is a cohesive brand presence that mirrors Melrose Surgical Centre’s commitment to excellence in care and design, offering a seamless experience for patients and visitors alike.