Jennifer Eales Skin and Body Clinic: A Skincare Brand Transformation

Michael Viljoen partnered with Jennifer Eales Skin and Body Clinic to undertake a comprehensive rebranding journey, creating an identity that blends timeless elegance with modern sophistication. The goal was to elevate the clinic’s brand presence, reflecting its minimalist approach and dedication to luxury skincare.

Scope of Work

• Brand Identity: Collaborated with Minerva Professional Writing Services to craft a refined brand identity and voice. The resulting design exudes sophistication and effortless style, resonating with the clinic’s discerning clientele.

• Digital Presence: Designed and developed a Webflow website optimised for both aesthetics and performance. The website integrates seamless user navigation with on-site SEO strategies.

• Social Media & Campaigns: Established engaging social media channels and provided monthly content updates, ensuring consistent and on-brand communication.

• Signage & Stationery: Extended the brand identity across all physical touchpoints, including stationery, signage, and marketing collateral.

• Ongoing Support: Delivered ongoing design and marketing support, including blog posts, Google Business Profile updates, and performance monitoring, to maintain and enhance the clinic's digital footprint.

Impact
The transformation has positioned Jennifer Eales Skin and Body Clinic as a standout in the competitive skincare industry. The revitalised brand now reflects the clinic’s core values of sophistication, elegance, and expertise. With a cohesive visual language and a robust online presence, the clinic is poised for continued growth and success.