Project
Dr. Broth: Gourmet Bone Broth Crafted in Durban
Dr. Broth is a small-batch, gourmet bone broth brand founded by Gina and Graham Neilson, renowned chef-owners of 9th Avenue Waterside in Durban. Combining organic, hormone-free animal bones with fresh local produce, Dr. Broth delivers a delicious and nutritious health elixir designed for those who value quality and wellness.
Having collaborated with Gina and Graham on their iconic restaurant, 9th Avenue Bistro, it was a privilege to partner with them on this new venture, which embodies their signature passion and dedication to excellence.
Project Highlights:
Brand Identity: Developed a distinct and approachable brand identity that reflects the premium and wholesome nature of the product.
Packaging Design: Designed point-of-sale materials and packaging for the range, ensuring that the branding resonates with health-conscious consumers.
Photography Art Direction: Curated visuals that showcase the product’s quality and appeal.
Web Presence: Designed and developed a Webflow website to establish Dr. Broth’s digital footprint and connect with customers.
Dr. Broth is more than just a product; it’s a testament to Gina and Graham’s culinary expertise and commitment to creating something truly exceptional.
Role: Brand identity creation, packaging and point-of-sale design, website design and development, and photographic art direction.
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