Compass Medical Waste: A Comprehensive Rebrand

Michael Viljoen partnered with Compass Medical Waste to execute a complete rebrand for this leading provider of medical waste management services. The project aimed to establish a cohesive and impactful brand identity that reflects their commitment to safety, efficiency, and sustainability.

Scope of Work

• Brand Identity: Delivered a full transformation, including a comprehensive brand guideline document to ensure consistency across all touchpoints.

• Collateral Design: Developed branded stationery, company profiles, calendars, and merchandise, reinforcing the brand’s professional and approachable image.

• Vehicle & Packaging Design: Designed vehicle signage for their nationwide fleet and packaging for their diverse range of medical waste containers, ensuring functionality and compliance with industry standards.

• Ongoing Support: Provided creative services over five years, including monthly internal and client-facing publications, targeted advertisements, and engaging social media campaigns.

Impact
The rebrand positioned Compass Medical Waste as a leader in their industry, with a polished and professional image that resonates with clients and stakeholders. Through consistent design and effective communication, the brand now embodies their mission to deliver reliable and sustainable medical waste solutions nationwide.