Community Chest Durban: A Modern Identity for a Legacy of Impact

Michael Viljoen partnered with Community Chest Durban to deliver a comprehensive rebranding initiative for this well-known non-profit organisation. The project aimed to modernise the brand while retaining its recognisability and strong community connection.

Scope of Work
The rebranding project encompassed:

• A new brand identity that balances visual recognisability with modern design elements, maintaining the organisation's equity while ensuring cohesion across all touchpoints.

• A new Webflow website featuring an intuitive CMS, providing the Community Chest team with autonomy in managing content. Training sessions ensured seamless adoption.

• Creation of brand assets, including social media graphics, signage, banners, apparel, and ongoing campaign materials such as the "Comrades Marathon Early Childhood Development Superhero" initiative.

• Development of a centralised branding asset management hub to act as the organisation’s source of truth, streamlining collaboration across internal and external teams.

Impact
The result is a dynamic and congruent brand system that empowers Community Chest to communicate effectively, inspire action, and deepen their impact. By integrating modern branding techniques with user-friendly digital tools, the organisation is now better equipped to connect with diverse audiences and expand its reach.

Michael Viljoen has a longstanding commitment to supporting non-profits, recognising the transformative power of great design in driving meaningful change. The Community Chest Durban rebrand stands as a testament to this mission, elevating a legacy of service and community empowerment.