Brand Communication for Professional Firms in Cape Town.

I offer tailored design solutions for independent professionals and specialised firms, ensuring your brand reflects your style and integrity. By limiting annual commissions, I provide focused and thoughtful execution for each client.

bring your vision to life with clarity and purpose across all touchpoints.

/featured projects

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A gentle local presence for a global wellness organisation

/services

BRAND communication

Build a definitive visual system for your practice. It is the foundation of trust, ensuring absolute consistency across all professional touchpoints.

Web Design and Development

Launch a digital environment with total control. I merge high-level design with Webflow development to create websites that align tightly with professional guidelines.

DESIGN PARTNERSHIPS

Access direct art direction and design support for a fixed monthly fee. This provides senior expertise for firms that value long-term strategic integrity.

/process

1. Research

We start by identifying your goals and reviewing existing assets to ensure the work is strategic, not just style.

• Discovery & Briefing

• Proposal & Onboarding

• Analysis & Audit

2. Design

With a clear strategy in mind, I create the brand elements and website. This creates a consistent foundation for your growth.

• Conceptual Design

• Asset Creation

• Website Development

3. Launch

Your files are delivered and the website is launched, ensuring everything is ready for use and accessible to your team.

• Review & Testing

• Approval & Final Invoice

• Publishing & Handover

/pricing
launch

Secures your essential brand core. It is targeted to deliver a responsive logo system with essential assets and clear guidelines on a budget.

• Minimum Investment: R28k

• For startups needing a strong identity

grow

Includes a complete brand identity with detailed brand guidelines, and a fully custom Webflow business marketing website.

• From R65k

• For established businesses looking to scale

expand

Delivers a comprehensive suite of complex brand assets, full guidelines, and a large-scale Webflow solution with advanced features.

• From R80k

• For complex businesses expanding their footprint

Client Outcomes

"Contracting and working with Michael Viljoen is a highly professional and gratifying experience.  His technical and creative knowledge is exceptional.  Michael is highly responsive and provides products and a level of service that I am proud to be associated with."
Dr Augusta Dorning
Managing Partner, Extraordinary Hospitals of Africa
"Working with Michael Viljoen is always a pleasure. His strategic design skills have brought Community Chest's brand to life with eye-catching, relevant visual communication that empowers and supports our community."
Tenley Voogt
Brand Consultant and Owner of Ten & Co.
"Since Michael Viljoen got involved, we’ve seen incredible improvements. He created a beautiful website, handles our weekly posts, and is always just a call away. Our followers have doubled, and the increased foot traffic speaks for itself—worth every cent."
Jennifer Eales
Founder of Jennifer Eales Skin + Body Clinic
"Michael has consistently delivered fresh, contemporary design work for nearly five years. His creative approach brings new energy to our campaigns, and his turnaround time is always impressively quick. He provides excellent service and impactful designs that truly stand out—it is always a pleasure to work with him."
Fadeela Deedat
Public Relations, Community Chest
“Michael has the ability to take an idea in my head and turn it into a professional, cohesive brand. He listens and accommodates exactly what the business needs. The work he’s done across my restaurants has been spot on. If you want someone who actually hears you and delivers quality, Michael is your guy."
Biaggo Pelliccia
Restauranteur, Café Amici and Sunsets & Mermaids.

FAQ

Have a specific question about your project or ready to kickstart your project? Let's chat.

What is your primary focus?

I specialise in full Brand System Design and strategic implementation. This encompasses comprehensive identity creation, 360-degree environmental and physical design (signage, packaging, office interiors), and high-performance digital architecture (Webflow CMS, SEO). My focus is always on delivering a clean, strategic system built for long-term performance and expansion.

What is your primary focus?

I provide Brand Communication for Professional Service Firms. My focus is on building coherent visual systems that reflect the integrity and strategic objectives of independent practices. This encompasses brand identity systems, crafted custom websites (Webflow), and physical touchpoints that ensure your reputation is consistent across all channels.

How does the project process work?

I work directly with you. There are no account managers or intermediaries. Our process begins with an analytical discovery phase to align your brand communication with your professional standards. We then move through iterative design development and system implementation, ensuring every decision is verifiably true to your vision.

What is the scope of a Brand Communication project?

I deliver the Bones of your brand, the foundational brand communication system required for long-term growth and reputation management. This typically includes a refined visual identity (typography, colour systems, marks), comprehensive brand guidelines, and a crafted custom website that allows for internal autonomy.

What is the typical project timeline?

A comprehensive brand system typically ranges from 8 to 16 weeks. I prioritise a thorough strategy phase to ensure accuracy and structural integrity. Because I only accept a limited number of commissions per year, I am able to maintain a direct and thoughtful execution for every client.

Do you offer ongoing support?

Yes. I provide Strategic Design Partnerships for firms that require continuous art direction and campaign management. This provides the expertise of a senior specialist on a fixed monthly basis, ensuring the brand communication remains impactful as your practice expands.